A better website starts with a better brief.
Before choosing colours or a framework, get clear on the job your website needs to do. These five conversations make the rest of the project more useful.
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Useful ideas. Clearer decisions.
Practical perspectives on websites, search and software. Written to help you ask better questions and plan your next project.
SEO belongs in the build, not on the to-do list.
Search foundations are easier to get right while a website is taking shape. Here is what to consider before your new pages go live.
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Automate the bottleneck. Keep the human judgment.
The best first automation is often a small, repetitive handoff. Choose a workflow you understand, then make its exceptions visible.
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